Instagram stories are a big deal. Yes, they are! With over 400 million Instagrammers using them every day, it is difficult to argue otherwise. The long and short of it is that you’re missing out if you’re sleeping on them. Even then, you must develop a good strategy to get the most out of Instagram Stories. Here’s what you need to do;
Do How-to and Tutorials
For starters, Stories use a consequential format. By extension, this makes them ideal for step-by-step and how-to material. So, you’ll get more engagement if you this function for things such as recipe and beauty tutorials as well as bite-sized educational content.
Share User Generated Content (UGC)
Look around – many brands are sharing Stories dedicated to their audiences’ user-generated content including tagged customer photos. Stories provide an excellent platform to publish UGC especially when you don’t want it to dominate your feed. Think of it as a way to ensure that shout outs from your followers don’t go to waste.
Behind the Scene Stories
One of the things that make Instagram Stories attractive is the fact that they dot have to be big, articulate productions. In fact, you’re better off with Stories that are somewhat off-the-cuff as you attend a public event or conference. In essence, Stories provide a perfect platform to enable your followers to ride along as you take part in day to day running of your business.
Time Sensitive Deal
Yes, you can run a promotion on Stories. And the beauty of it is that you can do both brick and mortar as well as e-commerce Stories. Remember, your Stories will be up for a limited time, so they create some urgency, enticing your followers to take action.
Then There is SocialSteeze
Even as you take advantage of Stories and what they offer, you also need to grow your following while keeping engagement intact. It is for this reason that you need to consider using tools that work such as SocialSteeze to help with the overall running of your account.
The Bottom Line
Instagram keeps getting better by the day, providing well-thought-out features to improve the user experience. Indeed, these aren’t the only way that you can use Stories to propel your brand to the next level. Also, remember to keep up with the latest trend to ensure that you are on top of things all the time.